Chat · WhatsApp Marketing
Campaigns, automations, and an AI that replies from live inventory and orders. Run by the same brain as your catalog and CRM, with messages at Meta's cost and no markup from us.
Outbound
Campaigns
Send a Meta-approved template to a list of contacts, as a broadcast: promotions, restocks, launches.
On autopilot
Automations
The right template at the right moment, without writing code: confirmations, follow-ups, win-backs.
Inbound
AI replies
Customers write back and the AI answers in their language, with products, sizes and prices from live inventory.
An answer is only as good as the data behind it. WhatsApp on Uptonica shares its brain with your catalog, your orders and your CRM: a reply knows what's in stock, what the customer bought and who they are. Every conversation lands in the CRM, so the next campaign starts from what the last chat learned.
One credit pool
Email, WhatsApp or your own mix: it's a single pool. You decide where the AI spends its work.
You pay WhatsApp directly to Meta, at cost. A marketing message in Italy, for example, costs Meta about 7 cents (July 2026 rate, Meta updates it several times a year), and with us you pay exactly that. Tools that resell WhatsApp add a subscription or a margin on top; we make money on the AI that puts WhatsApp to work, not on reselling your messages.
Meta's service rate
Replies within 24 hours
When a customer writes, a 24-hour window opens. Since 1 October 2026 every reply costs Meta's service rate for the customer's country. The AI that answers is included in your plan.
Meta rate
Writing first
Campaigns and automations use Meta-approved templates, billed by Meta at its official rate, per category and country.
Setup, templates, coexistence with the phone app, and the fine print: how WhatsApp works on Uptonica →
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20-minute walkthrough. We connect your store and show you WhatsApp live, alongside the rest of the platform.
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