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HubSpot keeps the work in order. Uptonica moves it forward.Capture leads, follow deals, send quotes and book appointments. With all your chat, contact and campaign data already inside.
| Uptonica | HubSpot | |
|---|---|---|
| What you are buying | An operational brain: sales, contacts and support on the same data | A CRM and marketing suite where your team keeps its process, its contacts and its reporting |
| Entry point | €199 a month, €239 list. Per company | Free for up to 2 users. Starter from €7 per seat per month on a limited time offer for new customers, list €20. Professional €792 a month on annual, €880 monthly. Sales Professional from €90 per seat per month |
| Required onboarding fee | None. Our guided start is optional and priced separately | Their footnote, verbatim: "Cost shown does not include the required, one-time Professional Onboarding for a fee of €2,930." On Enterprise it is €6,830 |
| Commitment | Monthly or annual, your choice | Professional requires an annual commitment |
| How it scales | One credit pool per company | Per seat, plus marketing contact tiers. Professional includes 3 seats and 2,000 contacts |
| Your shop catalog, sheets and prices | Written and enriched by the same AI, then pushed back to the shop | It has a product library and syncs products in from Shopify. What it does not do is write back: it never republishes a live product page, and it has no Google Merchant or Meta catalog feed |
| How you try it | 7 day free trial, or a guided 20 minute demo | Free plan, no card |
Read on hubspot.com/pricing/marketing and uptonica.com/pricing on 5 August 2026 (Free, Starter and Sales Professional rechecked on 13 October 2026), in euro, as HubSpot publishes them to a reader in Italy. We compare our Pro against their Marketing Hub Professional, because that is the tier whose scope a growing company actually weighs. Our prices are ex VAT. Both change, so check both before you decide.
HubSpot has AI that writes copy and agents that answer, and it manages your ads. Each piece, though, is a separate product, Marketing Hub, Sales Hub, Service Hub, Content Hub, with its own price list. With us it is one platform, with one price.
This is the honest split. HubSpot is where a team keeps its process: contacts, pipeline, campaigns, reporting, all in one place, and it does that better than we do. The work inside the process stays with your people.
There is no required onboarding fee. Their Professional plan states a mandatory €2,930 one off before the first month, and €6,830 on Enterprise.
One pool of credits for the whole company, and the plan carries a team and contact allowance rather than a price per person. We have tiers too, they are just coarser: you change plan when you outgrow one, you do not pay per colleague.
In chat and on WhatsApp the AI answers with your data, and when it does not know it hands the conversation to a person, with a summary.
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Honest take
If you have a sales team working a pipeline and a marketing team running a process, HubSpot is deeper than us on both, with an ecosystem and reporting we do not match. It also has a free plan, and we do not compete with free. For a lot of companies it is simply the right tool.
It keeps the work in order. Somebody still has to do the work: Uptonica tells you who to follow up with, drafts the message and updates the deals when you ask.
Yes, and for a company with a real sales team that is usually the sensible shape. Keep the pipeline where your people work, and let Uptonica run campaigns, content and answers.
You do it yourself, with a 7 day trial. You connect your shop and channels on your own, and if you get stuck our support team is there.
Yours, and you can export it. Monthly stops when you stop. On annual our pricing page offers 30 days to get your money back; ask us to put the exit terms in writing before you sign, as you should with anyone.
20-minute demo: we import your contacts and show you how to follow deals and appointments.